Watershed Call on TV Alcohol Advertising

Campaigners have called for a 9pm watershed on alcohol advertising amid claims that millions of children watched the ads during live World Cup games. Alcohol Concern said children as young as 4 watched ads from brands such as Stella Artois, Fosters, Magners, Carling and WKD during the World Cup. Professor Sir Ian Gilmore of the Royal College of Physicians said: “The evidence is clear – children are affected by alcohol marketing. It influences the age at which they start drinking and how much they then drink… If drink producers won’t stop pushing it at our children then urgent and tough legislation is needed to protect them.

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