Three Quarters of UK Alcohol Sales Are Part Of A Sales Promotion

Alcohol on promotional sale signAlmost three quarters of the booze sold in the UK is bought as part of a sales or promotional deal according to new research. The new figures state that 71 percent of alcohol bought in the UK is at a discount price.

 

Although not necessarily a surprising statistic itself, as we see sales promotions all around us, the figures do become alarming when compared to our neighbours in France at 22% and Germany at only 19% of total alcohol sales at discount prices. The research also found that alcohol was on sale and at discount more than any other grocery category. One anti-alcohol lobbyist said:

 

“With many people purchasing alcohol that they didn’t want nor need when shopping it’s no wonder that our jails and accident and emergency wards are bursting at the seems because of alcohol.”

 

While many anti-alcohol campaigners have been outraged by these latest figures on UK alcohol availability, many others have cited that you can’t sell anything without a willing buyer and that the research is tainted because the low or non-existent tax on alcohol abroad means it is not a like-for-like comparison.

 

One blogger, Hamish, on the Telegraph website said: “This is an unfair comparison as the price of alcohol in most of Europe is much, much less than in the UK. It is because of the huge amount of tax on alcohol in the UK that it is so expensive and therefore discounted in order to generate sales.”

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